Brand Manager

Bachelor degree

Key Responsibilities

Brand Strategy and Management

• Develop and execute comprehensive brand strategies to enhance brand visibility and increase market share.
• Ensure consistent brand messaging and image across all marketing channels and communications.
• Conduct market research to analyze consumer behavior, needs, preferences, and industry trends.

Marketing Campaigns

• Plan, manage, and execute marketing campaigns across various channels, including digital, print, and social media.
• Analyze campaign performance, providing insights and making adjustments to improve effectiveness and ROI.

Product Development Support

• Collaborate with product development teams to ensure that new product launches align with brand identity and meet consumer demands.
• Offer guidance on product design, packaging, and pricing to ensure consistency with the brand.

Sales Support

• Partner with the sales team to develop sales materials that align with brand initiatives.
• Provide training and support to the sales team on brand guidelines, product knowledge, and brand positioning.

Budget Management

• Develop and oversee the brand marketing budget to ensure cost-effective marketing activities.
• Track expenditures and ROI to maximize the efficiency of marketing investments.

Stakeholder Management

• Liaise with external agencies, vendors, and partners to ensure the successful execution of brand campaigns and initiatives.
• Work closely with internal teams to ensure alignment between brand strategy and broader business objectives.

Performance Analysis

• Track and analyze brand performance metrics such as market share, brand equity, and customer satisfaction.
• Prepare regular performance reports and present findings and recommendations to senior management.

System Optimization

• Implement and analyze systems to optimize daily operations, ensuring smooth coordination between departments and stakeholders.

Qualifications and Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or MBA is preferred.
• Experience: Minimum 5-7 years of experience in brand management, marketing, or related roles. Experience in FMCG is a plus.
• Skills Required:
  • Strong understanding of brand management and marketing principles.
  • Excellent analytical skills for interpreting market trends and data.
  • Creative thinking with problem-solving abilities.
  • Strong project management skills, with the ability to manage multiple campaigns simultaneously.
  • Proficiency in digital marketing tools and platforms.
  • Strong communication and interpersonal skills for stakeholder management.
• Attributes:
  • Detail-oriented with a strong aesthetic sense for branding.
  • Strong leadership and motivational skills to drive team performance.
  • Ability to work independently and collaboratively.

Working Conditions

• Location: Ahmedabad
• Travel: Occasional travel may be required for meetings, conferences, and events.
• Work Hours: Flexibility may be needed to meet deadlines and business needs.