Business Development Manager (Demand & Lead Generation)

Job Title:

Business Development Manager (Demand & Lead Generation)

Experience:

3–7 Years

Job Overview:

We are seeking a dynamic and results-driven Business Development Manager (BDM) with a strong background in demand and lead generation within the IT services or software development industry. The ideal candidate will be responsible for designing and executing multi-channel strategies to generate qualified leads, build a robust sales pipeline, and contribute directly to the company’s revenue growth.

Key Responsibilities:

Lead Generation & Demand Creation:

• Develop and implement B2B lead generation strategies using outbound methods.

• Generate high-quality leads via email marketing, LinkedIn outreach, SEO, PPC, webinars, events, and cold calling.

• Design and manage campaigns to create awareness and interest in the company’s IT solutions.

• Innovate new strategies and approaches to continuously increase lead volume.

Sales Funnel Management:

• Nurture leads through the funnel using automation tools and personalized engagement.

• Qualify leads and coordinate hand-offs to the sales team for closure.

• Maintain accurate and up-to-date lead and opportunity information in CRM systems.

Market Research & Strategy Planning:

• Identify potential markets, verticals, and customer segments.

• Monitor industry trends, competitor activities, and market dynamics to refine targeting.

• Collaborate with marketing and technical teams to ensure aligned messaging and positioning.

Partnership & Networking:

• Build and maintain relationships with key decision-makers (C-level executives, IT heads, procurement teams).

• Represent the company at industry events, webinars, and trade shows.

Performance Tracking & Reporting:

• Analyze campaign performance and optimize strategies based on insights.

• Provide regular reports on lead generation performance, pipeline health, and ROI.