Job Detail

Seo Executive

Seo Executive

Alliance Recruitment Agency

Ahmedabad, Gujarat, India

Required Skills:

  • Experience in On-page optimization and off page link building.
  • Know how to use content power through Blogging, guest Blogging and guest post outreach.
  • Up-to-date technical knowledge of Content marketing, Link earning, social media & conversion optimization.
  • Knowledge on latest search engine changes and updates.
  • Understanding of search engine algorithms, updates & HTML is a must.
  • Experience with Google Analytics, Webmaster tool, and other SEO software.
  • Site analysis /content modifications based on keywords research.
  • Proficient in Reporting and analysis.
  • Internal linking architecture, page construction, meta-data, content, and SEO copywriting.

Preferred:
  • Experience with email marketing platforms, creating a content calendar, working with email lists, creating HTML emails, tracking results preferred.
  • Experience in content marketing, blogging, guest posting and editorials.

Candidate will be responsible for:

  • Search the potential site for the links.
  • Sending a request to content writing department for the link building and baits.
  • Achieve links as per need on the daily and weekly basis.
  • Handle Onsite blog post, guest posting, editorials and News Posts.
  • Create and Maintain Blogs, wikis, and pages.
  • Study the link structure of competitor’s sites for effective link building.
  • Maintain the well define excel records to guide other team members.
  • Manage Article requests and other copywriting materials for clients.
  • Work within Team of SEO and Content writing.
  • Do on-page optimization of in-house and client sites.
  • Daily report of work to senior.

Experience in Years Needs: 2-3 Years

Industrial Exposure: IT & ITES/BPO

Qualification :

Bachelor degree

Primary Responsibilities :

The job requirements for an SEO Executive typically include a combination of technical, analytical, and creative skills. Here is a comprehensive list of key requirements:

1. Educational Qualifications:

  • A bachelor's degree in Marketing, Communications, Business, Computer Science, or related fields (preferred but not always mandatory).

2. Professional Experience:

  • Experience in SEO: Prior experience in SEO or digital marketing is often required, typically 1-3 years.
  • Content Management Systems (CMS): Familiarity with platforms like WordPress, Magento, Joomla, or other CMS tools.
  • Experience with SEO tools: Familiarity with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.

3. Key Technical Skills:

  • On-page SEO: Understanding of keyword research, content optimization, internal linking, title tags, meta descriptions, header tags, and other on-page factors.
  • Off-page SEO: Knowledge of link-building strategies and techniques.
  • Technical SEO: Understanding of website structure, crawlability, site speed optimization, mobile responsiveness, and fixing technical issues that impact SEO (e.g., 404 errors, redirects, etc.).
  • Keyword Research: Proficiency in finding high-ranking, relevant keywords for content creation and optimization.
  • Google Analytics & Search Console: Ability to analyze website traffic, performance, and identify areas for improvement.
  • Website Audit & Reporting: Ability to conduct SEO audits and generate detailed SEO reports, identifying strengths and areas for improvement.

4. Soft Skills:

  • Analytical Skills: Ability to interpret data and translate it into actionable insights for optimization.
  • Attention to Detail: Thorough understanding of every aspect of a website’s SEO potential.
  • Problem-Solving Skills: Ability to troubleshoot and resolve issues that may arise during optimization.
  • Project Management: Ability to manage SEO campaigns, track progress, and meet deadlines.
  • Communication Skills: Strong written and verbal communication skills for content creation and reporting to clients or stakeholders.

5. Additional Skills:

  • Content Writing/Strategy: A basic understanding of content creation and its importance in SEO is beneficial.
  • Social Media Awareness: Knowledge of how social media engagement can impact SEO.
  • Understanding of Google Algorithm: Keeping up with the latest updates and changes in search engine algorithms.
  • Experience with Paid Search (PPC): Familiarity with Google Ads, Bing Ads, or similar paid advertising platforms can be beneficial.

6. Certifications (optional but advantageous):

  • Google Analytics Certified
  • Google Ads Certification
  • SEO-specific certifications (e.g., HubSpot, SEMrush Academy, Moz)

7. Other Desirable Traits:

  • Ability to work under pressure and manage multiple tasks or projects simultaneously.
  • Up-to-date knowledge of the latest SEO trends and techniques.
  • Willingness to learn new skills and adapt to changes in the digital marketing landscape.

In short, an SEO Executive should have a mix of technical, creative, and strategic skills, with a strong focus on analytics and problem-solving, to help improve a company's visibility on search engines.

Location

: Alliance Recruitment Agency

: 1 To 5 Years.