Social Marketing Executive

Bachelor degree

Key Responsibilities:

Develop and implement social media strategies aligned with overall marketing goals.

Manage daily posting, audience engagement, and community management across platforms including Instagram, Facebook, LinkedIn, Twitter, and YouTube.

Manage and grow the personal social media presence of the Managing Director, ensuring alignment with the company’s brand voice and leadership positioning.

Plan and prepare a monthly content calendar outlining campaigns, events, and themes; submit for Director’s approval.

Coordinate and support photo and video shoots during employee engagement activities, internal events, and celebrations.

Create compelling content and video materials, and design events where the Director will attend or speak, ensuring timely delivery and professional quality.

Craft engaging, original content (text, images, videos, stories) tailored for different social media channels and target audiences.

Manage, create, and oversee all social media content.

Stay updated with current social media trends, tools, best practices, and competitor activities.

Respond promptly to social media inquiries, comments, and direct messages.

Assist with crisis communication and manage brand reputation on social media platforms.

Qualifications & Experience:

(You can add here based on your requirement, for example:)

Bachelor’s degree in Marketing, Communications, or related field preferred.

2-4 years of experience in social media marketing or digital marketing roles.

Strong written and verbal communication skills.

Proficient in social media management tools and content creation software.

Creative mindset with excellent storytelling abilities.